What exactly is it?
The term’social media’ refers to websites and applications like Facebook, Twitter, and Instagram that encourage users to share news and updates. Your small business may use social media to engage directly with customers, future customers, and industry in a comfortable and conversational manner. It’s one of the most common methods of small company web marketing.

What is the advantage to my company?
When you use social media correctly, it may help you raise awareness of your company, which can lead to more sales. If you can, set aside a little time each day to actively engage with your clients, and you’ll soon notice the rewards.

How do I go about doing it?
Select the appropriate social networking channel. Determine where your clients and rivals spend the most time on social media. If you’re selling items, Instagram could be the way to go, but if you’re providing a professional service, LinkedIn is the way to go. Facebook has lately introduced a variety of tools to assist small companies in selling on its site.

Make a social media plan and set a target.

Do you want to raise brand recognition, improve customer service, or enhance sales?

Make sure you select the correct social media platform based on whatever objective is most important to you.

Keep track of your marketing efforts. Every social media network offers free statistics, allowing you to compare your social media activities to your business objectives.

Take advantage of social media scheduling software. Tweetdeck, Buffer, and Hootsuite are examples of tools that can help you save time by allowing you to plan and schedule articles ahead of time. Some of these solutions also include social listening features, allowing you to organise, monitor, and respond to consumer questions and discussions, brand mentions, industry issues, trends, and hashtags. To assist with conversational marketing, you may utilise a chatbot for Facebook, Instagram, or WhatsApp.

Make your brand’s individuality known. You should utilise social media to have a two-way interaction with your customers. Visually inventive and authentically tell your brand or business narrative. Pose questions to your consumers, provide answers with your content, and encourage their favourable comments about your company. You might even use competitions and discount codes to reward your most loyal clients or followers.
Other companies’ good examples

Look no farther than BirchBox UK for inspiration on how to utilise Facebook effectively. They respond to every customer concern or remark, regularly employ customer-created material, and use Facebook Shops to allow customers to purchase their items straight from their Facebook page.

Take a peek at @TinyRebelBrewCo on Instagram for some Instagram ideas. Tiny Rebel is amazing at engaging consumers every day, from behind-the-scenes access to their brewery to their gorgeous customer photos.

On Twitter, Innocent UK has always been a role model for other companies. Their brand language is funny yet genuine, and they work hard to respond to client questions while also delighting their fans. They frequently initiate conversations regarding common experiences or current events that they are aware their audience is already discussing.